Marketing Your Tech Talent to Non-Tech Companies

If you have technical skills, you’re probably in high demand. Technology is one of the hottest career segments today, and those with the education, drive, and skill are primed for a successful job hunt.

But what if you don’t live in Silicon Valley where tech giants rule and startups emerge seemingly every day? What if you don’t live in a big city where tech companies are often headquartered? Or, what if you prefer to work for a company that isn’t a tech company, just one that needs tech help?

Technology is so prevalent that nearly every company needs tech guidance. Whether it’s a one-person tech team or team of a dozen professionals, companies need skilled people to steer the technology ship. Nearly every company has a web presence, many have mobile apps and eCommerce considerations, and they need you.

If you’re looking to work in a tech role at a non-tech company, you might need to adjust your job search a bit. Here is some advice to fine-tune your methods so you hear “You’re hired!”

Tone down jargon: Non-technical companies or people without an extensive tech background will glaze over if you only speak in acronyms and jargon. You might think it makes you sound smarter, but if your audience doesn’t understand, you won’t be doing yourself any favors. Put your best foot forward and make a great first impression by speaking in relatable language.

Revise your personal statement: That short statement on your resume should be a summary of what you bring to the table. For technical companies you might focus on certifications, but for other organizations, focus on the value you bring rather than specific tech skills. You can list all certifications in the experience or education space.

Revise your personal pitch: Similarly to how you revised your personal statement, adjust your personal pitch so the people you’re speaking to understand it. That means changing the way you communicate to align with your audience. Demonstrate your technical knowledge by being able to break down complex subjects to the core. Work with your GetFive  coach if you need help doing this.

Focus on the business: Whether in cover letters, emails, or at an interview, focus on the business rather than just your skills. Read the company website, know the products and services, and look at the mission statement and organizational values. Be able to incorporate these things into your communications. When you can frame all conversations around the business and its goals, you’ll surely stand out.

Practice makes perfect: Wondering if you’re still too “techy” to get noticed? Take your interview skills for a spin. Work with a friend or family member to practice explaining technical concepts in a simplified manner. Have them review your resume and cover letter. If they can understand all the components you’re using in your job search, you’re good to go. At the very least they can provide valuable feedback as to where you might consider making adjustments.


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