Have you ever been fired or laid off? If you have, you’re not alone. The Bureau of Labor Statistics reports that there are nearly 55,000 “job separations”, meaning firings or layoffs, every day in the U.S. That’s a lot of pink slips.
In the past, companies have been able to get away with a “don’t let the door hit you on the way out!” attitude about firings and layoffs, but that kind of thing just isn’t going to fly anymore. That’s because corporate reputation and employer brand are more transparent than ever thanks to Glassdoor. Those ratings and reviews matter to a company’s bottom line. When a company lays people off and doesn’t do right by them, it not only hits Glassdoor in the form of those dreaded one-star reviews, but it hits the news as well. Buzzfeed’s refusal to pay laid-off employees’ accrued PTO is the latest case to make headlines. That kind of thing will hurt Buzzfeed’s brand faster than you can say “Last Night’s Funniest Celebrity Tweets.”
Here are three reasons why providing outplacement services is the right thing to do:
It’s the right thing to do morally. It all boils down to the human part of human resources. When you’re let go or laid off, you go through a litany of emotions. It’s demoralizing, it erodes your self-esteem, and it causes you to fear for the future. People can get angry and resentful as well. Helping your existing employees navigate their way toward a new career and brighter future is simply the right thing to do.
It’s the right thing to do for your brand. One word: Glassdoor. Its influence can’t be overstated in the recruitment and hiring realm. If your company is going through a layoff, or even just firing one employee, and you have done nothing in terms of outplacement, those employees can and do march directly to Glassdoor to sound off about it. That’s a brand-killing strategy right there. It’s going to be bad for your hiring and recruiting, and bad for your bottom line. These days, when online reviews are so important, companies need to do everything they can to not only head off bad reviews, but encourage good ones. A strong outplacement program does both.
It’s the right thing to do for your remaining employees. After a layoff, or even the letting go of one popular employee, morale in the office can take a nose dive. The vibe changes. Negativity hangs in the air. Remaining employees start to wonder if they’re next, and your good people start checking Indeed on their smartphones. But, if you’ve got a strong outplacement program, your employees will see that you’re doing all you can to help their friends and colleagues find new jobs. It shows you care about your employees, past and present, and that the oft-repeated phrase “We’re a family here!” really means something. It generates loyalty and goes a long way to stifle the negativity that happens after a layoff.
Want to learn more? The outplacement pros at GetFive have you covered. Contact us and we’ll have a conversation.