GetFive Insights

Using LinkedIn to Advance Your Career

"Alkmaar, the Netherlands - June 3, 2012: An anonymous person is holding an iPad 3 device with a logon screen of the Linkedin app. Linkedin is a professional social networking website and it has been launched in 2003. Linkedin is mainly used for professional networking purposes, such as job search or company profiles."

Most GetFive members use LinkedIn as a part of their job search. Like like your resume, your LinkedIn profile needs to be continually updated. Your professional experience, education, summary of qualifications, and even your headshot need to be up-to-date. The more information you have about yourself, the more potential contacts will be able to find you and the better you’ll be able to connect with the right person.

But for all the networking and marketing opportunities on LinkedIn, you need to have a clear plan on how these sites can best help you in your professional life. 

For example, if you are using LinkedIn with the sole purpose of trying to find job leads, you run the risk of burning out your network of contacts. After all, if the only message you send to your contacts is “Do you know anyone who has an open job within my field?” they will usually say “No,” and think you are taking advantage of the relationship.

So be smart about expanding your network.

LinkedIn is an effective way to build a network of contacts within your targeted industry and profession. Using that network to generate informational meetings will get you interviews, which of course will lead to job offers. But LinkedIn is just one way to build and expand your contacts, build relationships, and generate more meetings. 

Need help getting started on or optimizing your LinkedIn? Step 2: Retool of the 5-Step method covers all things LinkedIn. Click here to learn about accessing the 5-Step Method or to speak with someone on our client success team.


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